Healthy Together Victoria

Background

The Department of Health, Victorian Government, through the Healthy Together Victoria initiative aspire to build a preventative health system that provides opportunities for good health – everyday, everywhere and for everyone.

A component of their effort includes identification and response to local communities with poor eating habits and physical activity through environmental prompt campaigns.

Challenge

The challenge was to encourage the regional community of Eaglehawk to look for opportunities in the everyday to become more physically active.

Through collaboration with stakeholders, including local government and community groups it was identified that the residents have a strong sense of civic pride.

The idea was to develop a message of inclusiveness that would encourage the people of Eaglehawk to ditch their cars and experience their town by walking between places of interest.

Final deliverables included a series of footpath decals that were placed at points of interest throughout the town indicating the time it would take to walk between key landmarks.

Outcome

The campaign was launched by the Mayor of Greater Bendigo with an activation team handing out 5,000 rocket footballs to the residents.

The campaign has received local media coverage and residents have embraced the initiative.